Experience & Work
Building Brands Through Strategy, Digital, and Community
A selection of past work and projects that reflect my approach to building strong brands, strengthening digital presence, and creating meaningful, growth-driven marketing.
Content & Social Strategy
Content developed to support broader brand strategy, audience growth, and overall marketing performance.
Featured Case Studies
While these projects include experiential and hospitality-based work, they reflect a broader approach to marketing—focused on building brand awareness, strengthening audience connection, and driving growth through both digital and in-person strategies.
Number Thirty Eight
Brand Growth, Audience Development, and Community-Driven Marketing
Number Thirty Eight is a large-scale hospitality and entertainment venue built around live music, events, and community programming. By developing consistent programming, partnerships, and audience growth strategies, the venue quickly established itself as an active destination for events and experiences.
Overview
Company
Number Thirty Eight / Number Fifteen
Industry
Hospitality & Live Entertainment
Role
Marketing & Event Manager → National Director of Brand & Communications
Timeline
August 2020 – November 2023
Locations
Denver, Colorado and Louisville, Kentucky
The Situation
Number Thirty Eight launched as a large-scale hospitality venue in Denver centered around live music, events, and community gathering. Unlike traditional restaurants or bars, the concept relied heavily on programming and experiences to drive consistent traffic.
The challenge wasn’t simply filling seats; it was building a loyal audience that would return regularly for events, entertainment, and community-driven experiences. At the same time, the business needed a marketing approach that could scale as it expanded into additional markets.
The Opportunity
Rather than relying solely on traditional food and beverage marketing, the opportunity was to position Number Thirty Eight as a destination; one where programming, partnerships, and community became core drivers of growth.
This meant shifting from one-off promotions to a more intentional strategy focused on audience development, consistent engagement, and creating reasons for people to return again and again.
Strategy
To support long-term growth and brand visibility, the marketing approach focused on three key areas:
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Consistent Programming
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Establishing a steady cadence of events, live music, and themed experiences to create ongoing engagement and repeat visits.
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Audience Development
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Building a direct relationship with guests through social media and email, allowing the brand to consistently communicate upcoming programming and drive return traffic.
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Partnership-Led Growth
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Collaborating with local brands, organizations, and community groups to expand reach, increase credibility, and create larger-scale activations.
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Execution
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Led go-to-market strategy for new venue launches, including campaign development, PR coordination, and launch programming
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Concepted and launched large-scale experiential events, including the inaugural Bison Days Country Music Festival
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Built and maintained a consistent programming calendar of ~15 events per month
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Developed and managed social media and email strategy to grow and engage an owned audience
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Coordinated cross-functional teams and external partners including agencies, PR firms, and creative collaborators
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Developed private event strategies to drive additional revenue through corporate and group bookings
This strategy translated into a series of initiatives designed to position the venue as a highly active, experience-driven destination:
Results
Within the first year, this approach helped establish Number Thirty Eight as a highly visible and consistently active destination:
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Grew Instagram audience to 20,000+ followers
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Built an email list of 15,000+ subscribers
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Produced ~15 events per month, driving consistent foot traffic
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Generated six-figure annual private event revenue
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Established Bison Days as a recurring, large-scale annual event
Key Takeaway
When marketing is treated as a connected system, combining consistent programming, audience development, and strategic partnerships, it becomes a driver of long-term growth, not just short-term promotion.
This approach can be applied beyond hospitality to any business looking to build stronger audience relationships, increase visibility, and create meaningful reasons for customers to return.
Denver&CO.
Community-Led Growth, Partnership Strategy, and Brand Development
Denver&CO. was created to bring people together through curated social experiences across Denver. Through strategic partnerships, experiential programming, and audience development, the platform quickly grew into a series of sold-out events connecting local businesses and communities.
Overview
Company
Denver&CO.
Industry
Experiential Events & Community Programming
Role
Co-Founder
Timeline
2025 – Present
Locations
Denver, Colorado
The Situation
Denver has a strong hospitality and nightlife scene, but many social experiences are transactional and centered around venues rather than meaningful connection.
Denver&CO. was created to bring people together through curated, community-driven events designed to foster connection, collaboration, and shared experiences.
The challenge was not only to launch a new concept, but to build a recognizable platform that could consistently attract audiences, scale across partnerships, and grow beyond individual events.
The Opportunity
Rather than operating as a single venue or event series, the opportunity was to build Denver&CO. as a community-driven platform; one that brought together venues, creators, and local businesses to co-create experiences.
This model allowed each event to tap into multiple audiences, expand reach organically, and create a more collaborative and scalable approach to growth
Strategy
To build both audience and momentum, the strategy focused on three core areas:
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Experiential Programming
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Designing interactive, themed events that encouraged participation and created memorable, shareable experiences.
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Partnership-Led Growth
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Collaborating with local businesses, venues, and creators to co-host events, expand reach, and increase credibility through aligned audiences.
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Audience Development
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Building a direct audience through social media and email to support consistent engagement, event promotion, and long-term community growth.
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Execution
This strategy came to life through a series of curated experiences and ongoing growth initiatives:
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Concepted and launched a range of experiential events across Denver, including themed social events, watch parties, and community-driven gatherings
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Built and managed a network of 30+ local partners to co-host events, sponsor activations, and expand audience reach
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Produced events end-to-end, including venue coordination, partnerships, promotion, logistics, and on-site execution
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Developed and grew owned channels across social media and email to create a direct line of communication with the community
Results
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Produced multiple sold-out events with attendance ranging from 20 to 600+ guests
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Built partnerships with 30+ local businesses and organizations
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Raised ~$10,000 for local charity partners
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Grew social media audience to 8,000+ followers
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Built an email list of 1,200+ community members
Within the first six months of launch, Denver&CO. demonstrated strong early traction and community engagement:
Key Takeaway
Community-driven growth can be a powerful alternative to traditional marketing. By combining strategic partnerships, experiential programming, and audience development, Denver&CO. demonstrates how brands can expand their reach organically, build stronger connections, and create scalable growth through collaboration.
This model can be applied beyond events to any business looking to grow through community, partnerships, and shared audiences.